Cupping is a form of massage therapy which decompresses soft tissues using vacuum suction, unlike other forms of massage that compresses soft tissues. During cupping, the cup gently sucks to your skin and lifts underlying soft tissue into the cup. How does it feel? Cupping is very relaxing and generally not painful. Almost anyone can benefit from cupping. It is used to treat cellulite, lack of mobility, tight muscles, scars and many diagnoses like headaches, tendinitis, bursitis, plantar fasciitis, fibromyalgia, and release of trigger points.